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1.BACKGROUNDPROJECT
The birthplace of world football, Zibo, is a football city hidden in the long river of history. 2300 years ago, this city nurtured the famous Chinese sport of playing Cuju and was certified by FIFA as one of the origins of world football.
世界足球的起源地，淄博，一個隱藏在歷史長河中的足球之城。2300年前，這座城市孕育了中國著名的踢蹴鞠運動，被國際足聯認證為世界足球的起源之一。
2.STORYBOARD
Today, Zibo is shining with its unique Association football culture, while Kwai has brought new vitality to Zibo!
如今，淄博以獨特的足球文化閃耀著光芒，而快手為淄博帶來了全新的活力！
Entering the world of Kwai, you will find that Zibo is integrating into the modern football craze with a new attitude. Zibo Culture and Tourism Bureau and Kwai have worked hand in hand to create a city Marketing plan of "going out to fight in Zibo". Online and offline interactive Cuju banquets for everyone, allowing everyone to personally experience the charm of Zibo!
走進快手的世界，你會發現淄博正以全新的姿態融入現代足球的熱潮。淄博文旅局與快手攜手合作，打造了“上場拼搏 這場淄博”的城市營銷計劃。線上與線下的全民互動蹴鞠盛宴，讓每個人都能親身感受淄博的魅力！
3.CHARACTER SETTING
The 640 million users in the Kwai reference station like to adapt the Zibo folk song "Chasing Niushan" into a shocking "Swing Zibo" MV. Combining the magic dance style, this video is irresistibly swaying with the music! Let's experience the passion of Zibo together and showcase its charm to the world through music and dance!
快手參考站內6.4億用戶喜好，將淄博民歌《趕牛山》改編成了一支震撼人心的《搖擺淄博》MV。結合魔性舞蹈的方式，這支視頻讓人無法抗拒地跟著音樂搖擺起來！讓我們一起感受淄博的激情，用音樂和舞蹈向世界展示淄博的魅力！
4.CAMERA VOICE DESIGN
The whole film is drawn and produced in the form of collage style. The main color is warm orange and white, because orange is the symbolic color of Kwai, which gives people a warm and enthusiastic feeling visually; The content of the short film mainly tells about Zibo's characteristic culture and how to promote the city through Kwai; The characters are mainly designed around the culture of Cuju, and are depicted in the costumes of ancient people 2300 years ago.
全片采用拼貼風格的形式進行繪制、制作，主色調以暖橘色與白色搭配為主，因為橘色是快手的標志性色彩，在視覺上給人溫暖、熱情的感受；短片內容主要講述淄博特色文化與如何通過快手來宣傳淄博這個城市；人物角色主要圍繞蹴鞠文化去設計，以2300年前的古人當時的服飾去繪制。
The cooperation between Zibo and Kwai enables us to discover the infinite charm of this city. Entering Zibo, you will feel the passion of football and the passion of Zibo. Whether it is the sedimentation of history or the vitality of modernity, Zibo is worth exploring and savoring. Kwai takes you into Zibo to explore this city with deep roots in football!
Character line draft and color display contrast effect
角色線稿與上色展示對比效果
The line drawing shows the effect separately
線稿圖單獨展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯網/游戲
文旅體育
醫療/科技
政府合作
廈門市委文明辦·文明習慣|廈門人才領導組|i廈門|浙江省數據開放平臺|廈門市委文明辦| 廈門市政園林局 |廈門人才領導組|廈門交警文明交通|廈門交警一盔一帶|掃黑除惡|通惠河-北京文旅局| 深圳福田三十周年 |汝州法院| 廈門石油交易中心 |廈門綠化辦 |廈門交警故事|廈門市垃圾分類管理中心|廈門市綜治辦| 廈門市文明辦 |廈門市公安局·禁毒篇|交警主持人|廈門廣播電視集團|廈門市政府|國家電網|廣州電網| 茂名供電局 |中央電視臺紀錄頻道|廈門兩岸股權交易中心|廈門市集美區人民法院|交通運輸部東海第二救助飛行隊|海滄中醫藥博物館|廈門市公共安全管理中心|廈門市公安局·紀念五四運動|廈門市委文明辦·MV篇|北京世園會 | 珠海供電局 | 智慧政法 | 遠致環保 |廈門商務局 |世茂雙子塔新春| 淄博快手 | 北京觀音寺 |廣州消防| 同安垃圾分類 |
家居房地產
世茂|貝殼找房-善貝|萬科直播|建發房產|貝殼找房|鏈家|聯發集團·抗疫篇|德佑| 廈門鐘樓商城|億利華彩城|世貿集團·社區篇|世茂集團·戶型篇|萬科MI|聯發集團|聯發35周年|聯發· 成長篇|象嶼集團|聯發初心篇|銀泰百貨|京閩悅府 |SM城市廣場|鼎誠國際 | 集美新城 |致歐家居 | 梵遜德邦 | 立林科技展會活動 |萬科IP| 龍灣導覽地圖 | 萬科美好集IP |
其他合作
- 來訪地址 ：
總部:廈門湖里華昌路125號聯發東南天地A202
華東:上海市靜安區銅仁路229號東海SOHO21樓2112室
上海市寶山區高境三鄰橋體育文化園16號2樓
華北:北京市朝陽區十里堡路1號171幢平房330號
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