1.BACKGROUNDPROJECT

2.STORYBOARD

This time the animation is divided into seven segments, which respectively describe various functions attached to the Ping An Bank digital pocket APP. The reversed storyline directly hits the pain points in life, and the animation is very interesting and memorable.

這一次的動畫分為七個片段，分別描述了平安銀行數字口袋APP上附帶的各種功能，反轉的故事情節直擊生活中的痛點，動畫的趣味性和記憶點都十分鮮明。

The wealth management function of "Ping An Bank Ping An Deposit" can be used at any time, and can also make money "quietly"; "Ping An Bank Digital Pocket APP", account opening, bank-enterprise reconciliation, salary payment, financing and other services only need one APP. Finish. ; "Ping An Bank's New Micro Loan", the application process is simple, the review is fast, and the problem of capital turnover is easily solved; "Ping An Good Car Owner Card", refueling as low as 20% off, saving fuel costs for today's rising oil prices; no need for banking services Run to the bank to queue up, and you don’t need to wait for manual review. Online processing saves time and cost; various discounts are summarized, saving the time and energy of looking for discounts, and directly on the Ping An Bank digital pocket APP!

“平安銀行平安存”的理財功能，隨取隨用，還能“悄悄”賺錢；“平安銀行數字口袋APP”，開戶、銀企對賬、發工資、融資等服務只需要一款APP就能完成。；“平安銀行新微貸”，申請流程簡單，審核迅速，資金周轉問題輕松解決；“平安好車主卡”，加油低至8折，為油價上漲的今天省下油費；辦理銀行業務不需要跑去銀行排隊，也不需要苦等人工審核，線上辦理節約時間成本；各種優惠匯總，省去找優惠的時間和精力，直接上平安銀行數字口袋APP！

3.CHARACTER SETTING

Flat style animation and fresh complementary color design, the overall picture is soft. The character dynamics use perspective and stretching to show the exaggerated movements of the characters. The picture is agile while highlighting the theme and making the key information more conspicuous.

扁平風格動畫加上清新的互補色設計，整體畫面柔和。人物動態上利用透視和拉伸展現人物的夸張動作，畫面靈動的同時突出主題，讓關鍵信息更加顯眼。

The character's face is composed of simple lines, but it is not inferior in conveying emotions. With the vivid dubbing, the whole animation has a strong sense of rhythm and can easily arouse the audience's emotions.

角色面部由簡單線條構成，但是在情緒傳達上卻毫不遜色，搭配上生動的配音，整個動畫節奏感極強，能夠輕易帶動觀者情緒。

4.CAMERA VOICE DESIGN

Each segment is mostly developed from the user's point of view, starting from the user's pain point when using the bank, and the sudden turning point solves the problem. The reversal is accompanied by various information of the service, which is clearly expressed and novel in form, leaving a deep memory point.

各個片段多從用戶角度展開，以用戶使用銀行時的痛點出發，突如其來的轉折解決了問題，反轉中附帶著服務的各種信息，表述清晰、形式新穎，留下了深刻的記憶點。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS