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1.BACKGROUNDPROJECT
Under the guidance of the strategy of "diversified innovation", Reignwood Group launched a new energy vitamin beverage brand "Zhanma" in 2017, which is the first Private label of Huabin Fast-moving consumer goods group with independent intellectual property rights and independent research and development, production, sales and services. Warhorse responds to the construction of the "the Belt and Road" and takes the lead in entering the international market. It is not only a drink, but also a spiritual declaration of young people's positive and hard work.
在“多元化創(chuàng)新”戰(zhàn)略指引下，華彬集團(tuán)在2017年推出了全新能量型維生素飲料品牌“戰(zhàn)馬”，它是華彬快速消費(fèi)品集團(tuán)第一個(gè)擁有自主知識(shí)產(chǎn)權(quán)，第一個(gè)自主研發(fā)、生產(chǎn)、銷售及服務(wù)的自有品牌。戰(zhàn)馬響應(yīng)“一帶一路”建設(shè)，率先走向國(guó)際市場(chǎng)，它不僅是一款飲料，更是年輕人積極向上、熱血拼搏的精神宣言。
2.STORYBOARD
As the first battle horse of Energy drink focused on igniting the battle for young people, it has delivered the brand image of Chaoku to young people around sports, e-sports, cool music and other fields since its launch six years ago. Rich activities continue to provide energy for every love of young people.
作為專注于為年輕人點(diǎn)燃戰(zhàn)力的能量飲料一戰(zhàn)馬，上市6年來(lái)，圍繞體育、電競(jìng)、酷樂(lè)潮玩等領(lǐng)域，向年輕人傳遞了潮酷的品牌形象，豐富的活動(dòng)持續(xù)為年輕人的每份熱愛(ài)提供能量。
3.CHARACTER SETTING
Warhorse functional drinks are like warhorses on the battlefield, providing consumers with support for rapid energy recovery. We take the famous Chinese generals Zhao Yun, Yue Fei, Guo Daxia, and their horses as the main characters.
4.CAMERA VOICE DESIGN
The heroes in these stories overcame difficulties, broke the enemy's encirclement, and achieved victory through close cooperation with their horses at critical moments, demonstrating their courage and wisdom. The existence of war horses is not only a means of transportation, but also a symbol of hero image and strength.
這些故事中的英雄們?cè)陉P(guān)鍵時(shí)刻通過(guò)與戰(zhàn)馬的緊密配合，克服困境，打破敵人的包圍，取得了勝利，展現(xiàn)出他們的勇氣和智慧。戰(zhàn)馬的存在不僅僅是一種交通工具，更是英雄形象中的象征和力量的象征。
Character line draft and color display contrast effect
角色線稿與上色展示對(duì)比效果
We use tough lines and a realistic color style to depict scenes and characters, making the overall picture appear simple yet full of details; In terms of animation production, some of the animation effects are completed frame by frame. Due to the large number of characters and animals appearing in the animation, we first create and bind a character, then design the animation effects, copy multiple characters, and arrange them reasonably in the scene. Combined with rapid mirror operation and motion blur, the painting presents a military posture without appearing dull and monotonous.
我們采用硬朗的線條與偏向?qū)憣?shí)的色彩風(fēng)格去勾畫場(chǎng)景與人物，畫面整體看似樸素卻又細(xì)節(jié)滿滿；在動(dòng)畫制作上部分動(dòng)效采用逐幀完成，由于動(dòng)畫中出現(xiàn)人物動(dòng)物很多，所以我們通過(guò)先制作綁定一個(gè)角色后并進(jìn)行動(dòng)效設(shè)計(jì)后，復(fù)制多個(gè)角色在場(chǎng)景中合理排布，結(jié)合快速運(yùn)鏡加運(yùn)動(dòng)模糊，使畫面呈現(xiàn)了千軍萬(wàn)馬之姿，又不會(huì)顯得呆板單調(diào)。
Warhorse functional drinks are like loyal warhorses, working closely with consumers to help them overcome difficulties and challenges in daily life and achieve victory. It is an indispensable companion in modern fast-paced life, bringing strength and motivation, allowing people to demonstrate bravery and determination in various scenarios.
戰(zhàn)馬功能飲料就像是一匹忠實(shí)的戰(zhàn)馬，與消費(fèi)者緊密配合，幫助他們?cè)谌粘Ｉ钪锌朔щy和挑戰(zhàn)，取得勝利。它是現(xiàn)代快節(jié)奏生活中不可或缺的伙伴，帶來(lái)力量和動(dòng)力，讓人們?cè)诟鞣N場(chǎng)景中展現(xiàn)出英勇和決心。
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開(kāi)名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
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金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
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