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《新生萬物》實拍結合動畫——安戈力文化

互聯網| 佳片精選 |網絡廣告

—Client/出品方

江蘇衛視

—Project name & type/項目名稱&類型

《新生萬物》實拍結合動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2022年12月30日

—Production cycle /制作周期

15 days

1.BACKGROUNDPROJECT

"New Everything" is a program of "Renewal" of intangible cultural heritage on Jiangsu Satellite TV, and we are lucky to make a title for it this time.

This film is made in the form of live shooting combined with animation, combining the traditional Chinese skills with lively animation, and creating new sparks.

《新生萬物》是江蘇衛視一檔非遺“煥新”的節目，而此次我們有幸為它制作片頭。

本次的影片是以實拍結合動畫的形式來制作，將中國的傳統技藝展現與輕快活潑的動畫相融合，碰撞出新的火花。

2.STORYBOARD

Under the leadership of teacher Yang Lan, the program actively explores the story behind the intangible cultural heritage culture with cutting-edge artists, and "rejuvenates" the intangible cultural heritage skills inherited for thousands of years.

該節目在楊瀾老師的帶領下，與新銳藝術家積極挖掘非遺文化背后的故事，將傳承千百年的非遺技藝進行“煥新”。

The cutting-edge designers' "rejuvenation" design of the traditional culture and intangible cultural heritage skills, which is young and fashionable, endows the intangible cultural heritage culture with contemporary expression, enriches the connotation of "New Everything", and also gives the rejuvenation of intangible cultural heritage a deeper practical significance.

新銳設計師對傳統文化、非遺技藝進行年輕化、時尚感的“煥新”設計，為非遺文化賦予當代表達，豐富了《新生萬物》的內涵，也讓非遺煥新有了更深層次的現實意義。

3.CHARACTER SETTING

This film is mainly based on live pictures, supplemented by illustration drawing, and painted in colors with lower lightness. It shows the Chinese intangible cultural heritage such as tea making technology, Suzhou embroidery, traditional rice paper making technology, Jingdezhen handmade porcelain technology, Chinese traditional wooden structure architecture, traditional brewing of distilled wine, Bai tie-dye technology and so on.

本片以實拍畫面為主，插畫繪制為輔，采用明度較低的顏色進行繪制，展現了茶點制作技藝、蘇繡、宣紙傳統制作技藝、景德鎮手工制瓷技藝、中國傳統木結構建筑、蒸餾酒傳統釀造、白族扎染技藝等中國非物質文化遺產。

4.CAMERA VOICE DESIGN

The film opens with a strong drum beat, and then adds the melodious flute as the main melody, which makes the whole film reveal its youthful vitality in the charm of ancient China.

本片以雄厚的鼓點打開篇幅，隨后加入悠揚的笛聲為主旋律，使得整部片子在中國古樸的韻味中透露出年輕的活力。

The whole film uses fast-paced editing and rich and exquisite animation to display the intangible cultural heritage culture in an all-round way, which greatly arouses the sense of cultural honor of the Chinese people. The relaxed and moderate rhythm makes the complete display interesting at the same time. The flexible animation and the real shot are combined, and the two complement each other, completing the title with both interest and professionalism.

整部片子采用快節奏剪輯加上豐富而精致的動畫，全方位的展示了非遺文化，大程度的激起中國人的文化榮譽感。張弛有度的節奏使得完整展示的同時又富有趣味性，靈動的動畫與實拍結合，兩者相輔相成，完成了這有趣味和專業度兼具的片頭。

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

XIAOLIN ZHAO

—SPLIT MIRROR /分鏡

XIAOLIN ZHAO

—CONCEPTION /元素設計

MINGYU LI / JIAWEN

HUIJIU / SHIXI LI

—ORIGINALPAINTER /原畫師

MINGYU LI / JIAWEN

HUIJIU / SHIXI LI

—SCENE TEACHER /場景師

MINGYU LI / JIAWEN

HUIJIU

—COLOR SETTING /色定

HUIJIU

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

JIAXV / SHIGUO

—SPECIAL EFFECT /特效師

SHIGUO

—CHECKER /動檢師

—SYNTHESIS /合成

JIAXV

—SOUND&MIX /音效/混錄/錄音

HAIQUAN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——安戈力（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，安戈力（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

安戈力取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

此文如需轉載刊用請注明來源公眾號安戈力

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