The mobile phone code is stuck/delayed, the broadband speed is not up to standard, and the service is wrong. The above are the "annoying things and worrying things" that plague the daily Internet use of the majority of users, and they are also the pain points and blocking points that the company's business development urgently needs to solve. Guangdong Unicom solemnly made "three major service commitments" to the whole society, and formulated a series of action plans around this commitment. This also means that as long as the user actually encounters problems such as stuttering of bright codes, slow broadband network, mistakes in business customization, etc. in the process of daily network use, they can get real cash compensation.

手機亮碼卡頓延遲、寬帶速率不達標、業務辦理錯誤……以上種種是困擾廣大用戶日常用網的“煩心事、操心事”，也是公司業務發展急需解決的痛點、堵點問題。廣東聯通鄭重向全社會做出“三大服務承諾”，并圍繞該承諾制定了系列行動計劃。這也意味著，只要用戶在日常用網過程中切實遇到亮碼卡頓、寬帶網絡慢、業務定制錯漏等問題，就能獲得真金白銀的現金賠付。

2.STORYBOARD

On this year's "May 17 World Telecommunications and Information Society Day", Guangdong Unicom, relying on "the country's chief, the government's first choice, and the people's first letter", launched the industry's first service brand "U Yue". At the same time, in the original On the basis of the five major service commitments of China Unicom, combined with the actual situation of the territory, we solemnly make three major service commitments to the whole society: "payment for mobile phone bright code payment card, compensation for slow gigabit broadband Internet access, compensation for wrong mobile service customization". The confidence comes from the complete capabilities established in systems, technologies and services. Taking this as a starting point, Guangdong Unicom will use "hard power" to dispel doubts, use public commitments to set new standards for industry services, and have the determination and confidence to promote a qualitative leap in service practice.

今年的“5·17世界電信和信息社會日”，廣東聯通將“國家首席、政府首選、人民首信”作為價值依托，重磅推出“U悅”這一行業首創服務品牌，同時，在原有的中國聯通五大服務承諾的基礎上結合屬地實際，向全社會鄭重做出“手機亮碼支付卡必賠、千兆寬帶上網慢必賠、移動業務定制錯必賠”三大服務承諾，承諾的底氣來自在制度、技術、服務上建立的完備能力。以此為起點，廣東聯通將用“硬實力”打消質疑，用公開承諾扛起行業服務的新標準，有決心、有信心推動服務實踐產生質的飛躍。

At the beginning, the man holds the mobile phone with the payment code on and looks at the mobile phone and looks at the camera with a helpless and sad expression, and then the screen cuts out the male and female salespersons guaranteeing that the Guangdong Unicom card will be compensated; then an office worker frowns at the computer and complains that the gigabit network is slow. Then go to the office man and the Unicom Gigabit Master together to give a thumbs up to guarantee that the delay will be compensated; the last man jumps back and forth in the subtitles behind the phone customization service, and a warning appears in the background. Finally, the hard core commitment of Guangdong Unicom U Yue service: bright code payment will not be stuck, gigabit Internet access will not be fast, business customization will not be routine.

開篇男人拿著手機亮著支付碼看著手機看向鏡頭表情無奈愁苦，隨即畫面切出男女營業員保證廣東聯通卡必賠；接著一位辦公人員對著電腦皺著眉頭吐槽千兆網絡慢，鏡頭再轉到辦公男子與聯通千兆大師共同舉出大拇指保證慢必賠；最后一名男子在電話定制業務后邊字幕來回跳動，背景出現警告，同樣畫面轉到男女話務員表示錯必賠。最后廣東聯通U悅服務硬核承諾：亮碼支付不卡頓千兆上網不龜速業務定制不套路。

3.CHARACTER SETTING

In terms of character setting, three scenes are created with three men who encounter difficulties in different environments as the core, through the comparison of character expressions before and after and the commitment of Guangdong Unicom, under the cooperation of Master Bi of Gigabit and Xiaoju, a salesman, Guangdong Unicom has the determination and confidence to promote a qualitative leap in service practice.

人物設定上，以三個不同環境遇見困難的男子為核心打造三個場景，通過前后人物表情的對比和廣東聯通的承諾，在千兆大師畢師傅和話務員小菁業務員小菊的合作下，廣東聯通有決心、有信心推動服務實踐產生質的飛躍。

4.CAMERA VOICE DESIGN

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

GUANG DONG LIAN TONG

—SCOUTING /勘景

ZEXI XIN

DONG WU TANG /HUIMIN ZHOU

M

—SOUND&MIX /音效/混錄/錄音

MINHUI ZHOU

—MUSIC /選曲

Musi

—VOICE ACTOR /配音演員

YIN CHUANG WENHUA

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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