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《愛樂維孕婦鈣》MG動畫——安戈力文化

醫藥保健| 佳片精選 |網絡廣告

—Client/ 出品方

愛樂維

—Project name & type/項目名稱&類型

愛樂維孕婦鈣&MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2022年3月10日

—Production cycle /制作周期

15days

1.BACKGROUNDPROJECT

Calcium is a necessary mineral for the development of bones and teeth. Calcium is particularly important for expectant mothers. If calcium is insufficient, it will lead to joint pain and osteoporosis. In severe cases, it will induce pregnancy-induced hypertension and even affect the health of the fetus. Therefore, calcium supplementation is extremely important. . There is such a brand - Ailewei has brought us extra packs, bringing benefits to expectant mothers.

鈣是骨骼和牙齒發育所必須的礦物質，鈣質對應準媽媽來講尤為重要，如果鈣質不足輕則關節疼痛骨質疏松，重則誘發妊娠高血壓甚至影響胎兒健康，所以補鈣極為重要。有這么一個品牌——愛樂維給我們帶來了加量裝，為準媽媽們帶來福利啦。

2.STORYBOARD

This animation is divided into three short stories: in the first short story, a bird flew over the bottle of calcium tablets, and the amount of calcium tablets spewed out to startle the bird; the second small story In the story, a large bottle of calcium tablets was mixed in a small bottle and passed through the test table. It was found to be overweight. The staff poured out 30 tablets to pass the test table; It becomes a little brighter, the calcium tablets in the bottle also have an extra layer, and the calcium tablets are constantly increasing with the fingers constantly increasing. …

這次的動畫分為三個小故事：第一個小故事中一只小鳥飛過加量裝的鈣片瓶，由于鈣片量太多噴涌了出來將小鳥驚飛；第二個小故事中有一瓶較大的鈣片瓶混在小瓶中經過檢測臺，被測出超重，工作人員將其倒出30片才能通過檢測臺；第三個小故事里手指每往上走一格，屏幕就變亮一點，瓶子里的鈣片也多了一層，手指不斷向上鈣片也越來越多無限加量.....

3.CHARACTER SETTING

The alternate close-up and close-up scenes in the animation are matched with the repeated narration, which intuitively highlights the large amount of calcium tablets.

動畫中特寫與近景交替展現的情節配與不斷重復加量的旁白，直觀的突出了鈣片量的多。

4.CAMERA VOICE DESIGN

In the first story, the bird's flight is used as a clue to turn the audience's attention to the calcium tablet bottle. Through the explosion of the calcium tablet, the picture language is concise and straightforward to engrave the increase in the audience's mind. The following two short stories further deepened the audience's impression of the high calcium content of Ailewei pregnant women.

第一個故事中以鳥飛過為線索將觀眾的視線轉到鈣片瓶上，通過鈣片的爆發，畫面語言簡潔直白的將加量刻在觀眾的腦海里。隨后的兩個小故事也進一步加深了觀眾對愛樂維孕婦鈣量多的印象。

The line drawing shows the effect separately

線稿圖單獨展示效果

Line art and scene coloring contrast effect

線稿與場景上色對比效果

Storyboard draft display effect

分鏡草稿展示效果

Contrast effect of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SISI

—SPLIT MIRROR /分鏡

YU SHUIJIE

—ORIGINAL PAINTER /原畫師

LI MINGYU

SHEN YANHONG

—SCENE TEACHER /場景師

LI MINGYU

SHEN YANHONG

—COLOR SETTING /色定

LI MINGYU

SHEN YANHONG

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

SISI

—ANIMATOR /動畫師

JIAXU WANG

—CHECKER /動檢師

—EDITING /剪輯

JIAXU WANG

—SYNTHESIS /合成

JIAXU WANG

—SOUND&MIX /音效/混錄/錄音

JIAXU WANG

9.UGLY INTRODUCTION

國內很丑的一家公司，擁有獨立IP安戈力(UGLY)形象，在業務上定位于國內MG動畫制作生產工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術”，展現安戈力作為藝術創作理念及核心，安戈力形象在IP授權、衍生產品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

安戈力運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，2014年成立至今服務600多個項目準時交付率高達92.6%，每個月能同步進行多達21條MG動畫生產線

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創立以來專注MG動畫領域至今，影響力已經由廈門快速跨向北上廣等城市，足跡也漸漸遍布世界各個角落。現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號。