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《百度文庫世界大會》MG動畫——安戈力文化-Dir cut

互聯網| 佳片精選 |MG圖形動畫

—Client/出品方

百度文庫

—Project name & type/項目名稱&類型

《百度文庫世界大會》MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2024年11月12日

—Production cycle /制作周期

12 days

1. BACKGROUND PROJECT

As a one-stop AI content acquisition and creation platform, Baidu Wenku not only provides professional content query services, but also has strong AI creation capabilities. By integrating resources such as Learning Strong Country and Baidu Scholar, it has become a powerful assistant for users in learning, office, home education, and part-time earning.

作為一站式AI內容獲取和創作平臺，百度文庫不僅提供專業的內容查詢服務，還具備強大的AI創作能力，通過整合學習強國、百度學術等資源，成為用戶在學習辦公、家庭教育及兼職賺錢方面的得力助手。

Faced with the complexity and diversity of information demands in the digital age, Baidu Wenku has launched a new feature upgrade aimed at meeting personalized needs and providing more efficient knowledge acquisition and creation tools. These updates include optimized professional content queries, multimodal AI creation capabilities, and flexible 'free canvas', making knowledge and creative processing easier and more convenient. Experience the new features of Baidu Wenku now and embark on your journey of intelligent creation!

面對數字時代信息需求的復雜化和多樣化，百度文庫推出了全新功能升級，旨在滿足個性化需求，提供更高效的知識獲取和創作工具。這些更新包括優化的專業內容查詢、多模態AI創作能力以及靈活的“自由畫布”，讓知識與創意的處理更加輕松便捷。立即體驗百度文庫的新功能，開啟你的智能創作之旅吧！

2. STORYBOARD

This animation adopts a first person perspective, taking you to experience firsthand how to use Baidu Wenku's new features to solve real-life challenges. Whether worrying about an important job presentation PPT, seeking inspiration to prepare creative family education courses, or considering how to embark on a side career in your spare time, you can find solutions.

本次動畫采用第一人稱視角，帶你親身體驗如何利用百度文庫的新功能解決實際生活中的挑戰。無論是為一份重要的工作述職PPT發愁，還是尋找靈感準備創意無限的家庭教育課程，亦或是考慮如何在業余時間開啟副業之旅，你都能找到解決方案。

When you try to use Baidu Wenku's intelligent search box to enter keywords, you can instantly obtain rich professional information; With the help of AI creative assistants, writing copy, scripts, papers, and even science fiction novels has become effortless. Just a simple instruction, such as' help me write a copy of the Little Red Book restaurant check-in ', can quickly achieve satisfactory results. All of this makes the originally tedious tasks efficient and fast, and every day becomes more fulfilling and creative as a result. Explore the new features of Baidu Wenku immediately to make your life and work more comfortable.

當你嘗試使用百度文庫的智能搜索框輸入關鍵詞時，瞬間便能獲取豐富的專業資料；而借助AI創作助手，撰寫文案、腳本、論文甚至科幻小說都變得輕而易舉。只需簡單指令，例如“幫我寫一條小紅書餐廳打卡文案”，就能迅速獲得滿意的結果。這一切讓原本繁瑣的任務變得高效快捷，每一天也因此變得更加充實和富有創造力。立即探索百度文庫的新功能，讓你的生活和工作更加得心應手。

3. CHARACTER SETTING

The film adopts a modern and minimalist design style, with green as the main color tone, and uses rich green gradients to enhance the visual hierarchy, creating an atmosphere where technology and humanity coexist. The concise yet vivid visual elements not only reflect the efficiency of the product, but also demonstrate its affinity.

影片采用現代簡約的設計風格，以綠色為主色調，并運用豐富的綠色漸變來增強視覺層次感，營造出一種科技感與人性化并存的氛圍。簡潔而不失生動的畫面元素不僅體現了產品的高效性，也展示了其親和力。

Through smooth animation transitions and delicate light and shadow effects, a futuristic and warm environment is created, allowing viewers to not only experience the convenience and beauty brought by technology, but also appreciate the meticulous care and user experience priority in product design during the viewing process. This carefully designed visual presentation makes the entire animation more captivating, effectively conveying the brand value and technological advantages of Baidu Wenku.

通過流暢的動畫過渡和細膩的光影效果，創造出一個兼具未來感與溫馨的環境，使觀眾在觀看過程中不僅能感受到科技帶來的便捷與美好，也能體會到產品設計中的細致關懷和用戶體驗優先的理念。這樣精心設計的視覺呈現讓整個動畫更加引人入勝，有效地傳達了百度文庫的品牌價值和技術優勢。

4. CAMERA VOICE DESIGN

The animation teacher uses smooth transitions and micro interactions, such as icons growing from small to large and text appearing word by word, to make information transmission more natural and smooth. At the same time, following the principles of central symmetry and thirds in composition, ensuring that each scene can both attract the audience's attention and effectively highlight key content.

動畫老師通過運用平滑的過渡和微交互，如圖標從小變大、文字逐字出現等手法，使得信息傳遞更為自然流暢。同時，遵循中心對稱和三分法原則進行構圖，確保每個場景既能吸引觀眾的目光，又能有效突出重點內容。

This display not only dynamically presents the functional operation process of Baidu Wenku, but also demonstrates practical cases, such as how to use intelligent search to quickly obtain information or use AI creative assistants to write copy, intuitively conveying the practicality and innovation of the product to users. This cleverly designed visual presentation enhances the attractiveness and expressiveness of the content, allowing users to have a deeper understanding of the new features and value of Baidu Wenku.

該展示不僅動態呈現了百度文庫的功能操作流程，還結合實際案例演示，例如如何利用智能搜索快速獲取資料或使用AI創作助手撰寫文案，直觀地向用戶傳達了產品的實用性和創新性。這種巧妙設計的視覺呈現方式，增強了內容的吸引力和表現力，讓用戶能夠更加深刻地理解百度文庫的新功能和價值所在。

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

BAIDU

—STORYBOARD /分鏡

XIAOLIN ZHAO / JIANYU LIU

—CONCEPTION /元素設計

BOLIANG TANG

JIAXUAN ZHANG

YOUNA GUO

—ORIGINALPAINTER /原畫師

BOLIANG TANG / JIAXUAN ZHANG / YOUNA GUO

—SCENE TEACHER /場景師

BOLIANG TANG / JIAXUAN ZHANG

YOUNA GUO / YUN WANG

—COLOR SETTING /色定

BOLIANG TANG LIJUAN ZHUANG

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

XIAOLIN ZHAO

—ANIMATOR /動畫師

JIAXU WANG / MINHUI ZHOU

BOQIANG ZHAO / XIANGFENG CAI

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混錄/錄音

YUEXI ZHAN

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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