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《抖音彩蛋（愛自己）》MG動畫——安戈力文化—Dir cut

互聯網| 佳片精選 |MG圖形動畫

—Client / 出品方

抖音

—Project name & type/項目名稱&類型

《抖音彩蛋（愛自己）》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2024年06月08日

—Production cycle / 制作周期

7 days

1. BACKGROUND PROJECT

In the contemporary era, where we are swept up in an ocean of information, people often get lost in the hustle and bustle of the outside world but seldom pause to listen to the whispers of their inner selves. Douyin, with its acute insight, has woven the eternal theme of "loving oneself" into a guidebook for a happy life on earth. This promotional video, titled "One Hundred Ways to Love Yourself", uses the metaphor of an "answer book", transforming one hundred mysterious cards into decoders of life. It invites users to type keywords in the comment section, triggering hidden warm surprises in daily life - each interaction is a heartfelt declaration of love to oneself.

在信息洪流裹挾的當代，人們常迷失于外界的喧囂，卻鮮少駐足聆聽內心的低語。抖音平臺以敏銳的洞察力，將“愛自己”這一永恒命題，編織成一卷《人間幸福生活指南》。這部名為《愛自己的一百種方式》的宣傳片。它以“答案之書”為隱喻，將一百張神秘卡片化為生活的解碼器，邀請用戶在評論區鍵入關鍵詞，觸發日常中潛藏的溫情彩蛋——每一份互動，皆是向自我獻上的深情告白。

1. BACKGROUND PROJECT

The plot design is filled with absurd contrasts and heartwarming collisions. Leaving work on time, petting a cute cat, enjoying a big meal or a bowl of instant noodles... These seemingly ordinary plots are actually profound interpretations of the small yet significant acts of self-care in life. In "One Hundred Ways to Love Yourself", we are drawn into a world full of fun and warmth. The film starts with "Love Yourself Wide-Eyed", and through a series of vivid plot designs, it showcases the small yet powerful moments of self-care in life. With simple text, vivid shots and three-dimensional images, the theme of "loving oneself" runs through the entire film. The constantly appearing card contents in the background seem to tell us: Loving oneself is not only an attitude, but also a way of life. Every Easter egg is a call for self-care; every moment is a rediscovery of life.

影片的情節設計充滿了無厘頭的反差與溫情的碰撞。準點下班、摸摸可愛的小貓、吃一頓大餐或是泡面......這些看似不足為奇的情節，實則是對生活中那些微小卻重要的自我關懷的深刻詮釋。在《愛自己的一百種方式》中，我們被帶入了一個充滿趣味與溫情的故事世界。影片以“愛自己的一目睜大式”為開篇，通過一系列生動的情節設計，展現了生活中那些微小卻充滿力量的自我關懷瞬間。影片通過簡潔的文字、生動的鏡頭和立體的形象，將“愛自己”的主題貫穿始終。背景中不斷出現的卡片內容，仿佛在告訴我們：愛自己，不僅僅是一種態度，更是一種生活方式。每一個彩蛋，都是對自我關懷的一次呼喚；每一個瞬間，都是對生活的一次重新發現。

Ultimately, the film concludes with a message board, and the words on the cards are simple yet profound, as if reminding us: Loving oneself is an endless journey. Let's follow this film, unlock our own one hundred ways to love ourselves, and embark on a beautiful journey of self-care.

最終，影片在留言表中落下帷幕，卡片上的文字簡潔卻富有深意，仿佛在提醒我們：愛自己，是一場永不停歇的旅程。讓我們跟隨這部影片，解鎖屬于自己的那一百種愛自己的方式，開啟一段關于自我關懷的美好旅程。

3. CHARACTER SETTING

The theme of the film is profound and thought-provoking. It is not merely a promotional video but a declaration about self-care. By presenting "One Hundred Ways to Love Yourself", the film conveys a crucial message: loving oneself is an inherent right of every individual. Whether it's saying "I'm great" to oneself or taking a ten-minute break to daydream, self-care is an indispensable part of life.

它不僅僅是一部宣傳片，更是一部關于自我關懷的宣言。通過展示“愛自己的一百種方式”，影片傳遞了一個重要的信息：愛自己，是每個人與生俱來的權利。無論是“對自己說聲‘我很棒’”，還是“放空自己，發呆十分鐘”，自我關懷是生活中不可或缺的一部分。

4. CAMERA VOICE DESIGN

The overall rhythm of the film is brisk, with a hand-drawn art style that is both lively and delicate. Every shot has been meticulously designed, from the detailed close-ups to the grand panoramic shots, all demonstrating our pursuit of the utmost attention to detail. The use of hand-drawn style not only makes the film more approachable but also infuses each scene with warmth and vitality.

影片整體節奏明快，畫風以手繪為主，充滿了靈動與細膩。每一個鏡頭都經過精心設計，從特寫鏡頭的細膩刻畫，到全景鏡頭的展現，無不體現出我們對細節的極致追求。手繪風格的運用，讓影片更具親和力，也讓每一個場景都充滿了溫暖與生命力。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

ZOU

—STORYBOARD /分鏡

XIXIJIANG

XIXIJIANG JIANYIN

JIACHEN HANYUEGONG

—ANIMATOR /動畫師

MINGHUI ZHOU

SHIGUO WANG

—SOUND&MIX /音效/混錄/錄音

YAOZHOU YU

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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