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《碘治療》MG動畫——安戈力文化

醫療器械| 佳片精選 |MG圖形動畫

—Client/出品方

蘇州智核生物醫藥科技有限公司

—Project name & type/項目名稱&類型

《碘治療》MG動畫宣傳片

—Production House/制作方

UGLY/安戈力

—Production Date/產出時間

2024年8月3日

—Production cycle /制作周期

23 days

1.BACKGROUNDPROJECT

In the context of the new era, paying attention to thyroid health has become an important issue in society. For patients undergoing surgery for differentiated thyroid cancer (DTC), it is critical to understand the details of iodine-131 treatment. To this end, Suzhou Zhihe Biomedical Technology Co., Ltd. and UGLY have carefully created a warm and entertaining MG animated promotional video, aiming to make patients no longer at a loss before receiving treatment, but to be able to comprehensively And have a deep understanding of the thyroid treatment process and the key precautions in the three stages before, during and after treatment.

在新時代背景下，關注甲狀腺健康已經成為社會的重要課題。對于分化型甲狀腺癌（DTC）術后患者而言，了解碘-131治療的細節至關重要。為此，蘇州智核生物醫藥科技有限公司聯合UGLY，精心打造了一部充滿溫情且寓教于樂的MG動畫宣傳片，旨在讓患者在接受治療前不再茫然無措，而是能夠全面而深刻地理解甲狀腺治療流程及接受治療前、中、后三個階段的關鍵注意事項。

2.STORYBOARD

The video opens with a dancing butterfly shaped like a thyroid gland, which not only echoes the creative point of the customer's product, but also symbolizes hope and rebirth for patients with thyroid disease. With warm and soothing music and soft-toned narration, the audience will follow this special "thyroid butterfly" to learn about the preparations 2-4 weeks before treatment, arrangements during admission, care during hospitalization, and recovery guidance after discharge.

影片以一只形似甲狀腺的蝴蝶翩翩起舞開場，這不僅呼應了客戶產品的創意點，也象征著甲狀腺疾病患者的希望與重生。隨著溫馨舒緩的音樂和柔和語調的旁白，觀眾將跟隨這只特殊的“甲狀腺蝴蝶”，依次了解治療前2-4周的準備、入院期間的安排、住院期間的護理以及出院后的康復指導。

In order to prepare this video, we worked with our clients to conduct rigorous medical theoretical research and review of the overall copywriting in the early stage. Taking into account the seriousness of the medical type and the blue tone of the product itself, the video used light blue as the main color, and auxiliary Decorated with warm colors, it creates a gentle and soothing emotional atmosphere, making the audience feel at ease and relaxed while getting information.

為了籌備這只影片，在前期我們攜手客戶進行嚴謹的醫學理論調研與整體文案的反復推敲，考慮到醫學類型的嚴肅性和產品本身的藍色調，影片采用了淡藍色作為主色調，并輔以暖色點綴，營造出一種溫和舒緩的情緒氛圍，使觀眾在獲取信息的同時感到安心與放松。

3.CHARACTER SETTING

The theme of the film is to present scientific and rigorous medical knowledge through artistic techniques. We cleverly combined the product’s selling point of 48-hour iodine extraction with a clock to vividly demonstrate the importance of time efficiency. At the same time, the "thyroid butterfly" appears throughout the film, adding a unique artistic beauty to the film. In terms of color matching, the main colors of blue and white give people a sense of freshness and tranquility, while appropriate warm color embellishments bring a warm atmosphere. The two complement each other, making the picture simple and harmonious.

影片的主題是通過藝術化的手法展現科學嚴謹的醫療知識。我們將產品48小時提碘的賣點巧妙地與時鐘結合，形象地展示了時間效率的重要性。同時，“甲狀腺蝴蝶”貫穿全片，為影片增添了一份獨特的藝術美感。配色上，藍白主色調給人以清新寧靜之感，而適當的暖色點綴則帶來了溫暖的氣息，兩者相得益彰，使畫面既簡潔又和諧。

4.CAMERA VOICE DESIGN

At the beginning of the chapter, the question is drawn from the thyroid information box on the patient's neck, and then the thyroid butterfly mask is cleverly used to transition into the admission preparation scene. Dietary taboos are vividly displayed in the form of a four-split screen, and the camera zooms from near to far to enhance the doctor's consultation scene. Visual layering. Then the indoor green plant mask naturally transitions to the scene where the doctor is reviewing the examination report, and finally the window is closed to naturally lead to the scene of the patient resting.

開篇點題，從患者脖子引出甲狀腺信息框點題，再巧妙運用甲狀腺轉蝴蝶遮罩轉場進入入院準備場景，利用四分屏的形式生動展示飲食忌口，鏡頭由近及遠拉至醫生問診場景增強視覺層次感。再由室內綠植遮罩轉場自然轉到醫生查看檢查報告畫面，最后再由窗戶關合自然引出患者休息場景。

The video enters the core part, using a series of icons to express the importance of increasing TSH levels for iodine-131 treatment, and explaining the pros and cons to patients. On this basis, Nature launched a customer product - human thyrotropin injection, emphasizing its advantage of efficiently increasing TSH levels within 48 hours, making it the best choice for patients.

影片進入核心部分，用一系列圖標表達提升TSH水平對于碘-131治療的重要意義，為患者講清利弊。在此基礎上，自然推出客戶產品——人促甲狀腺素注射液，強調其能在48小時內高效提升TSH水平的優勢，成為患者的最佳選擇。

As the lights of the ambulance flicker, the film switches to the hospital scene. The fisheye lens makes the scene full of tension. The movement of characters and butterflies, hand erasure and other creative techniques retain scientificity without losing interest.

隨著救護車的燈光閃爍，影片轉至醫院場景，魚眼鏡頭使畫面富有張力，通過人物和蝴蝶的運動、人手擦除等等創意手法保留科學性同時不失趣味。

Finally, when we come to the discharge stage, the picture adds warm colors to the overall blue tone, creating a positive and uplifting atmosphere. A panning sequence of scenes combined with advancing close-ups and central compositions once again emphasizes the patient's need to continue adhering to a low-iodine diet and to take appropriate rest and exercise. In order to echo the previous narrative, the comic frame split screen is again used to express these points. Afterwards, the patient returns to the hospital scene by turning the calendar page, and uses flat and concise data icons to explain the role of continuous observation of Tg and sTg to clear patients' doubts.

最后來到出院階段，畫面在整體藍色調基礎上增加暖色，營造出一種積極向上的氛圍。一組平移場景鏡頭結合推進特寫和中心構圖，再次強調患者需要繼續遵守低碘飲食，并注意適當的休息和運動。為了呼應之前的敘述，這里再次采用了漫畫框分屏的形式來表達這些要點。之后通過日歷翻頁轉場回到醫院場景，通過扁平簡潔風數據圖標為患者解釋持續觀測Tg和sTg這兩項數值的作用，為患者掃清疑惑。

At the end, love and red ribbon patterns intertwined appear, conveying the best wishes to every patient. We sincerely hope that every patient can recover soon, regain vitality, and embrace a bright future! The entire film, with its unique artistic beauty and rigorous scientific attitude, reflects the determination of Suzhou Zhihe Company to work hand in hand with patients, face challenges together, and embrace a more brilliant life journey!

結尾處，愛心與紅絲帶圖案交織出現，向每一位患者傳遞最美好的祝愿。我們衷心希望每位患者都能早日康復，重拾活力，擁抱美好未來！整部影片以其獨特的藝術美感和嚴謹的科學態度，體現了蘇州智核公司與患者攜手共進的決心，共同面對挑戰，迎接更加燦爛的人生旅程！

Character line draft andcolor display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SIYU ZHAI

—STORYBOARD /分鏡

SIYU ZHAI

—ORIGINALPAINTER/原畫師

CHLOE / HAN ZHANG

ZHUZI /ZHEQI LI

TANGTOU MAO

JIAMIN CHEN

KANG DONG

JIALE CAIZE LUO

YING JIAN /LONG SUO

WENQING CHEN /QIONG SANG

SHURU XIAO /CHENGLIN MENG

—SCENE TEACHER /場景師

JIALE CAI / YING JIAN

KANG DONG /HAN ZHANG

TANGTOUMAO /ZHEQI LI

CHENGLIN MENG /ZHUZI

WENQING CHEN /SHURU XIAO

ZE LUO / QIONG SANG

JIAMIN CHEN /LONG SUO / CHLOE

—COLOR SETTING /色定

PINGPING

—PRODUCTION /制片

PINGPING / DONGDONG ZHOU

YAOZHOU YU

—ANIMATOR /動畫師

MINHUI ZHOU / JIAXU WANG

SHUHENG GUAN /ZHAN LI

—CHECKER /動檢師

PINGPING

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混錄/錄音

YUEXI ZHAN

—MUSIC /選曲

MINHUI ZHOU

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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