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《萬科618》MG動畫——安戈力文化

生活服務| 佳片精選 |MG圖形動畫|二維動畫

—Client/出品方

東莞市萬科房地產有限公司

—Project name & type/項目名稱&類型

萬科618MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2022年06月15日

—Production cycle /制作周期

5 days

1.BACKGROUNDPROJECT

In June, Vanke did something! Lucky draw for 3 consecutive days, super benefits, super categories and super value discounts! What are the discounts and gifts? Ugly takes you to find out.

6月萬科搞事情啦！連續3天的抽獎，超多福利，超多品類，超值優惠！都有什么優惠與好禮呢？UGLY帶你探個究竟。

2.STORYBOARD

The 618list is bursting, and Vanke is all inclusive! Watch the live broadcast and grab ten thousand big brands! I want to gather all three pieces of Dyson and come to Vanke live studio! If you want a skin care kit that you can't bear to use at ordinary times, come to Vanke live studio! If you can't grab Huawei's mobile phone in jd.com, come to Vanke live room! For 3 consecutive days, the Tiktok live broadcast room will draw a lottery on the whole point, and 100% of your 618 will be awarded. If you want to realize the freedom of crayfish, come to the Vanke live broadcast room! Want to know the latest and complete real estate discount, come to Vanke live room! Want to buy a house with a maximum of 340000 yuan in the whole year, come to Vanke live room!

618榜單爆款，萬科全包啦！看直播搶萬份大牌好禮！想集齊戴森三件套，來萬科直播間！想要平時舍不得用的護膚套裝，來萬科直播間！在京東搶不到華為手機，來萬科直播間！連續3天抖音直播間整點抽獎，100%有禮承包你的618想實現小龍蝦自由，來萬科直播間！想了解最新最全樓盤優惠，來萬科直播間！想要全年最大34萬元購房券，來萬科直播間！

At a cost of tens of millions, Vanke made a big and big event in June! There are all you want, Huawei, Dyson, the mystery of sea blue... 10000 big brand gifts. The live room is free of charge, 10000 Jin of lobster is full, and the million yuan purchase subsidy is limited to seconds.

斥資千萬，僅此一次6月萬科搞大大大大大大事！你想要的，這里都有，華為、戴森、海藍之謎……10000份大牌好禮。直播間免費抽，萬斤龍蝦吃到飽，百萬購房補貼限時秒。

Super benefits, super categories and super value discounts will be available from June 15 to 17. At 7:00 every night, Vanke Tiktok live broadcast room, Tiktok search, and Vanke will not miss it!

超多福利、超多品類、超值優惠，盡在6月15-17號，每晚7點，萬科抖音直播間，抖音搜索，東莞萬科點擊關注不錯過！

3.CHARACTER SETTING

The animation starts with a small spherical pattern element and quickly enters a jumping and exciting rhythm. Show the benefits of Vanke 618 live broadcast in the form of dynamic design of text and illustrations, bringing vitality and attraction to animation. Each piece of information can be combined and expressed in a comprehensive and focused manner. At the end of the animation, insert an information poster for collective display.

動畫由小球形圖案元素開場，快速進入躍動激昂的節奏。通過文字與插畫的動態設計的表現形式展現萬科618直播的優惠，為動畫帶來活力與吸引力。每個信息都得以組合表現，全面且突出重點。動畫的最后，插入一張信息海報予以集合展示。

As a live broadcast propaganda with super benefits, the propaganda copy can not be without passionate information output and repeated exposition of key information points. The auxiliary effect of the output on the screen can not be achieved without the coincidence of element repetition and tone. The perspective layout with three-dimensional sense is designed to make the animation more hierarchical. All designs are based on the communication purpose of this animation, and everything starts from the needs.

作為一場超多超優惠福利的直播宣傳，宣傳文案少不了激情澎湃的信息輸出及關鍵信息點的重復闡述。而畫面上對輸出效果的輔助，也少不了元素重復與基調的契合。加以有立體感的透視排版等設計，使動畫更具層次。所有設計，都基于這支動畫的傳播目的，一切從需求出發。

4.CAMERA VOICE DESIGN

This animation is designed to make the highlights of the activity information and the required visual communication effect, and cooperate with the subtitles closely connected with the live broadcast information to make the relevant patterns to visualize the text information. It is also processed with slot machines, mobile phones and character actions to make it more interesting and add the picture level and rhythm.

此動畫，將活動信息的亮點與所需要的視覺傳播效果上予以制作設計，配合與直播信息緊密相連的字幕，制作相關圖案進行文字信息視覺化，并以老虎機、手機、人物動作等加以處理，使之更具趣味性，增添畫面層次與節奏。

Character line draft and color display contrast effect
角色線稿與上色展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

YUEYING LAI

—SPLIT MIRROR /分鏡

YUEYING LAI

—CONCEPTION /元素設計

JINGJING LIN

—ORIGINAL PAINTER /原畫師

YANZHUANG

—MIDDLE PICTURE /中間畫

YANZHUANG

—SCENE TEACHER /場景師

JINGJINGLIN

—COLOR SETTING /色定

JINGJING LIN

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

YUEYINLAI

—ANIMATOR /動畫師

YONGLIU

—CHECKER /動檢師

YONG LIU

—SYNTHESIS /合成

YONGLIU

—SOUND&MIX /音效/混錄/錄音

YONGLIU

—MUSIC /選曲

YONGLIU

—VOICE ACTOR /配音演員

ADONIS

9.UGLY INTRODUCTION

國內很丑的一家公司，擁有獨立IP安戈力(UGLY)形象，在業務上定位于國內MG動畫制作生產工廠。取名于英文單詞UGLY（丑的含義），公司Slogan“丑從未如此藝術”，展現安戈力作為藝術創作理念及核心，安戈力形象在IP授權、衍生產品合作極度受市場歡迎。

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month.

安戈力運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，2014年成立至今服務600多個項目準時交付率高達92.6%，每個月能同步進行多達21條MG動畫生產線。

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

創立以來專注MG動畫領域至今，影響力已經由廈門快速跨向北上廣等城市，足跡也漸漸遍布世界各個角落。現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號。