1 . 背景項目

Adolf is a high-end fragrance and care brand under Guangzhou Adolf personal care products Co., Ltd. headquartered in Guangzhou, it is committed to meeting consumers' demand for upgraded products of care products. Chen diansong, the founder of the brand, was lucky to meet Adolf Martins Ganning, a Spanish flavorer, while traveling in Europe. Formulated a classic flavor that can awaken people's emotions. This highly discriminating emotional flavor is defined as "the taste of love". The founder hopes to inherit the taste of love forever and commemorate his friends. Since then, Adolf brand should be born from time to time.

What new products will Adolf launch when the Spring Festival comes? We look forward to it!

阿道夫是廣州阿道夫個人護理用品有限公司旗下的高端香氛洗護品牌，總部位于廣州，致力于滿足消費者對洗護產品的升級產品需求。品牌創始人陳殿松，在游歷歐洲時，有幸與西班牙調香師阿道夫·馬丁斯·甘寧相遇。調配出了一款能夠喚醒人的情感的經典味道。這種具有高辯識度的情感香調被定義為“愛的味道”。創始人期望將愛的味道永久傳承，并紀念好友。從此，阿道夫品牌應時而生。

在新春到來之際，阿道夫會推出什么新產品呢？我們敬請期待！

2.STORYBOARD

On the arrival of the year of the tiger, Adolf launched a washing suit with tea bran as the raw material - Adolf tea bran Limited gift box for the year of the tiger. Its main effect is to make the hair soft and silky after soaking in tea bran, so that people feel comfortable when washing their hair, feel happy after washing their hair, and make shampoo like spa.

虎年到來之際，阿道夫推出以茶麩為原材料的洗護套裝——阿道夫茶麩虎年限量禮盒，它主打功效是讓頭發在茶麩的浸泡下變得柔順絲滑，讓人們在洗頭的時候感到舒服，洗完頭后感到愉悅，讓洗頭變得像做spa一樣享受。

Panorama - the picture shows the urban landscape, which is in the daytime, and the building tone is biased towards red, reflecting the happy atmosphere of the new year.

全景——畫面顯示城市景觀，時間處于白天，建筑色調偏向紅色，體現過年歡快氣氛。

MS - the picture is pushed into the city street. Many pedestrians are walking in the street. They are dressed with a New Year atmosphere (red scarves, red clothes, etc.), and lanterns are hung on the street lamps.

中景——畫面推進到城市街道，有許多行人在街道上走動，身上裝扮都帶有新年氛圍（紅圍巾，紅衣服等），路燈上也都掛著燈籠。

Close shot - in the building, a female figure pushes open the door from outside to enter the house. In the house, it shows that her parents are surrounded by the dining table and say their lines facing the door. The food is placed on the table and the word "Fu" is pasted on the wall.

近景——畫面推進大樓中，一個女性背影從屋外推開門進入到屋內，屋內顯示父母圍在飯桌邊，面朝門口方向說臺詞，桌上擺放著飯菜，墻上貼著“福”字。

Vo: mother: I'm back. Go take a bath and have new year's Eve dinner.

The picture turns to the perspective inside the house. The woman is standing at the door, holding the Adolf gift box suit in her hand, with a happy voice over to the camera. In the foreground, there is a corner of the food on both sides of the picture.

Vo：母親：回來了，快去洗澡，要吃年夜飯了。

畫面轉向屋內視角，女性站在門口，手拿著阿道夫禮盒套裝，一臉開心的向鏡頭說旁白，前景畫面兩側是飯菜一角。

Vo: Daughter: Mom and Dad, I won a tea bran suit at the annual meeting!

Parents: great! Sure enough, it's the year of the tiger. I'm lucky to get home.

Vo：女兒：爸媽，我年會上抽中了一套茶麩套裝！

父母：太好了！果然是虎年送麩，福氣到家了。

The water grain is still, and the picture is pulled back from the water surface of the bathtub.

The picture turns to the front. Tiger head toys are placed on the shelf above the bathtub. The women wore bathrobes and bathed in the bathtub, with some foam on their hair, and Adolf shampoo on the side chair.

畫面出現水波紋理，切換轉場。

水紋靜止，畫面從浴缸水面上向后拉出。

畫面轉向正面，浴缸上方的架子擺放著虎頭玩具。女性穿著浴袍，泡在浴缸中，頭發上沾有一些泡沫，旁邊椅子上放著阿道夫洗發水，神情享受。

The picture suddenly falls, showing that the whole woman is falling, surrounded by camellia, tea bran and fruit.

The picture lights up and Camellia petals are falling in the sky.

The petals fell in a pond, and the women wore long hair and ancient clothes reflected on the water.

In the screen switching, a woman is standing in an ancient courtyard facing the gate. A child with a tiger head hat runs out of the gate from the courtyard, while his mother enters the gate in ancient clothes, dotted with camellia trees.

畫面突然下墜，顯示女性整個人正在下落，周圍圍繞著山茶花，茶麩果等元素

畫面亮起，天空中不斷飄落山茶花瓣。

花瓣飄落在一個池塘中，女性身披長發，身著古代服裝映在水面上。

畫面切換，女性站在一個古代庭院中面朝大門，一個帶著虎頭帽的小孩從庭院中跑出門外，母親則身著古代服飾從門外走進，周圍有山茶花樹點綴。

3.CHARACTER SETTING

The Limited gift box of tea bran in the year of the tiger on the new year goods Festival is taken by the protagonist "a Shun" to show us the new products of tea bran elements through the story of a long haired woman named "a Shun".

此次的年貨節茶麩虎年限定禮盒由主人公“阿順”帶我們去感受，通過一個名叫“阿順”的長發女性的故事來展現茶麩元素的新產品。

4.CAMERA VOICE DESIGN

Starting from the lively scene of the city's new year, reflecting the happy atmosphere of the new year, and then pushing forward layer by layer until the female owner Ah Shun returns home, the picture turns to the perspective of the house. Ah Shun stands at the door, holding the Adolf gift box suit, so as to enter the positive film to introduce the effect of the Adolf tea bran gift box.

從城市過年的熱鬧場景切入，體現過年的歡悅氣氛，再層層推進至女主阿順回到家中，畫面轉向屋內視角，阿順站在門口，手拿著阿道夫禮盒套裝，從而進入正片介紹阿道夫茶麩禮盒的效果。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

9.UGLY INTRODUCTION

UGLY uses AE, C4D, frame by frame, code and other high-tech methods to produce cutting-edge style MG animation works. Since its establishment in 2014, it has served more than 600 projects with a punctual delivery rate of92.6%.It can simultaneously carry out up to21MGanimation production lines every month

Since its establishment, it has focused on the field of MG animation, and its influence has rapidly spread from Xiamen to cities such as Beijing, Shanghai and Guangzhou, and its footprints have gradually spread across all corners of the world. The current industry evaluation: MG animation = Angoli, UGLY= MG animation, has formed an industry symbol.

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